Daniel CZ, dir. G-Eazy’s feat YG & Blueface “West Coast”
G-Eazy’s “West Coast” is a Beautiful Tribute to the California LifeStyle
The west coast, especially California, has played an essential role in the hip hop community for over thirty years. G-Eazy himself grew up in Oakland, California which is one of the epicenters of hip hop in California. With all this in mind, it is no surprise that G-Eazy’s next hit music video would revolve around the west coast.
The “West Coast” music video is a beautiful tribute to the California Life Style. The song is performed by G-Eazy, with a guest appearance by Blueface, Allblack, YG, and many others. The video was produced by Kevin Bostner under Riveting Entertainment. Legendary music video director Daniel CZ stepped in to direct/edit the music video.
What Makes this video Dope?
Nothing shows respecting your roots more than cameos of legends in the hip hop community. G-Eazy’s “West Coast” is packed with influential hip hop artists of the west coast. The video begins paying homage to Oaklands own, west coast hip hop pillar and artist Richie Rich, to whom the sample for the track came from. Richie Rich worked heavily with 2pac, an artist most agree helped build hip hop on the west coast. Throughout the video rappers like Ty Dolla $ign, P-Lo, and E-40 can be seen.
To the song itself, it does a phenomenal job honoring the home grown feel of our California brethren. “West Coast” simply put is a dedication to cities like LA. The lyrics are full of references for how the west coast is where the talent and money are — both G-Eazy and Blueface reference their wealth on more than one occurrence. Lyrics like “My last album took care of my grandchildren” and The way this money look, ill be signed to Sony for years” are a perfect example of how only the best and wealthiest rappers survive on the west coast.
Now let’s get to my favorite part, the music video. The lyrics wanted to express the superiority of the west coast, and the video is a perfect mirror of this. Director Daniel CZ and DP Darren Miller decided to shoot the entire video in black and white. This choice gives the video a more artistic feel to it. It also pays homage to the roots of hip hop on the west coast. Daniel and Darren fill this video of shots that show off the best of the west coast. You have G-Eazy driving sports cars in Beverly Hills. On the opposite end of the spectrum, you have scenes of low riders in Compton and Inglewood. Using the two terms of the range allows the video to showcase the importance of your roots as you grow.
One of the most underrated aspects of this video, and that is the work done by Ofir Shoham. Ofir Shoham is a 22-year-old animator who has become famous for his use of neon accents. Throughout “West Coast” scenes involving neon lines making designs and shapes were heavily used. Also, with the video being in black and white, the use of neon colors added the perfect element of contrast that made this music video special.
What’s Next for G-Eazy?
If you follow the music industry, then you know the release of singles and music videos are precursors for a new LP. With this in mind, it looks like G-Eazy will be releasing his long-awaited fifth LP soon. It is also clear that the relationship between G-Eazy and Daniel CZ is going to continue. Daniel CZ has already directed most of G-Eazy’s music videos. With the success that “West Coast” the smart money is on the relationship continuing.
What do you guys think about the astetic G-Eazy came with? Let us know in the comments.